FRED
fixes brands for start-ups.
How to upgrade your brand?
When your brand…
(click the pink buttons to read more about the services)
feels all over the place:
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If your brand looks messy, people assume your business is too. Consistency builds trust and makes you look ready to grow. Let’s fix it with a:
BRAND TIDY-UP
A quick, founder-friendly declutter of your brand. We keep the soul, strip out the mess, and give you tools to stay consistent going forward.
What you get
A short discovery call to capture your vision + non-negotiables
Brand consistency check across all touchpoints
Small but high-impact copy + visual updates done for you
Compact guidelines so anyone on your team can stay on-brand
£950
(Fixed price unless the project grows outside what’s listed here)
looks and sounds like everyone else's:
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Standing out is cheaper than shouting louder. Different beats bigger every time.
Let’s fix it with:BRAND UNBLANDER
A fast, strategic process to pinpoint your white space and shape a brand story that cuts through the noise.
What you getCompetitor brand teardown (tone, visuals, messaging)
White space mapping to spot your unique angle
A standout messaging framework (3–5 hooks/storylines)
Basic brand design update of existing brand + quick win touchpoint design
£1750
(Fixed price unless the project grows outside what’s listed here)
needs someone steering it:
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A strong brand needs someone at your side who can shape the vision, set the strategy, and make sure it’s carried through as you grow. But hiring a full-time Head of Brand or an expensive agency isn’t realistic at this stage.
Let’s fix it.FRACTIONAL FRED
I bring 15 years of brand experience and founder perspective, stepping in as your part-time Head of Brand. I’ll help you define where your brand should go, build the strategy and plan to get there, and oversee its execution so it grows with your business.
What you getSenior-level brand ownership without full-time costs
Strategic vision + roadmap for your brand
Hands-on execution and oversight of brand assets and deliverables
A flexible setup that scales with you
Reach out for rates
Previous fixes
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![Sellar]()
Sellar
Craft beer trade platform
🔧 Brand unbland
🪛 Sharper positioning
⛏️ Logo update
🪚 Basic brand refresh -
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Access Infinity
Pharma Tech
🪛 Brand unbland
🔧 Logo update
🪚 Brand refresh -
![hotbed]()
Hotbed
Start-up accelerator
🪛 Brand unbland
🔨 Brand update
🪚 Logo redesign -
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CARE Principles
Management consultancy
⛏️ PPT design update using existing brand elements
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Aelon
Life sciences
🔧 Brand tidy-up
🪚Brand update
⛏️ Logo update
Book your Brand MOT.
Book your Brand MOT.
Want to find out what could upgrade the brand you have today without rebranding? Book your Brand MOT (£45).
I’ll review your existing brand and highlight what’s strong, what’s holding you back, and where to focus next.
A quick check-up and a report that gives you clarity and direction, without the obligation to commit to follow-up services.
If you do sign up for a follow-up service (see top of the page), the Brand MOT cost is deducted from the service price.
About me
Hi, I’m Fred. I’ve spent 15 years in branding. From scrappy start-ups to global players. And I’m also a founder myself (check out Pary Moppins when you’ve got some time).
I know how easy it is for your brand to feel messy, generic, or “not quite there yet” when you’re busy building the business.
That’s why I started Fred on Brand. No agencies, no bloated processes, no endless decks. Just me, you and sharp, founder-sized fixes that bring clarity, consistency, and standout thinking so you can get back to building.
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"Refocussing our brand strategy and identity with Frederic has made it impossible to go unnoticed."
Sander, Founder, Cargo Velo
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"Frederic helped us craft a unique brand story that communicates what we stand for better than we imagined."
Ahmed, Co-Founder, Access Infinity
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"I never thought a parent brand could get me excited"
Investor without kids, about Pary Moppins
Let’s chat
Or just say hi
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