FRED

fixes brands for start-ups.

for marketing leaders

looks and sounds like everyone else's:

Learn more

Maybe your brand is messy. Maybe it's generic. Maybe it worked when you were 10 people but now you're 50+ and it's chaos.

I help fix that.

I'm Fred - 15 years building brands for startups, and a founder myself (building Pary Moppins). I know what actually works and what's just fluff.

for startup founders

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Previous fixes

  • Sellar

    Sellar

    Craft beer trade platform

    🔧 Brand unbland
    🪛 Sharper positioning
    ⛏️ Logo update
    🪚 Basic brand refresh

  • Access Infinity

    Pharma Tech

    🪛 Brand unbland
    🔧 Logo update
    🪚 Brand refresh

  • hotbed

    Hotbed

    Start-up accelerator

    🪛 Brand unbland
    🔨 Brand update
    🪚 Logo redesign

  • CARE Principles

    Management consultancy

    ⛏️ PPT design update using existing brand elements

  • Aelon

    Life sciences

    🔧 Brand tidy-up
    🪚Brand update
    ⛏️ Logo update

About Fred

Hi, I’m Fred. I’ve spent 15 years in branding. From scrappy start-ups to global players. And I’m also a founder myself (check out Pary Moppins when you’ve got some time).

I know how easy it is for your brand to feel messy, generic, or “not quite there yet” when you’re busy building the business.

That’s why I started Fred on Brand. No agencies, no bloated processes, no endless decks. Just me, you and sharp, founder-sized fixes that bring clarity, consistency, and standout thinking so you can get back to building.

  • "Refocussing our brand strategy and identity with Frederic has made it impossible to go unnoticed."

    Sander, Founder, Cargo Velo

  • "Frederic helped us craft a unique brand story that communicates what we stand for better than we imagined."

    Ahmed, Co-Founder, Access Infinity

  • "I never thought a parent brand could get me excited"

    Investor without kids, about Pary Moppins

FRED

fred@fredonbrand.com
+44 (0)7990 430 018